If you're looking for a great way to make your current clients feel like VIPs and persuade prospective clients to come aboard, then it's time for you to throw a professionally catered client appreciation event. These corporate events not only mean a lot to your guests, but they also do a good deal to promote your business and keep it "top of mind" with them -- as long as you do it right.
Client appreciation events may be held either for current clients exclusively or for a mix of current clients and prospective clients. The latter allows your prospects to mix with satisfied clients and hear first-hand what you've done for them, essentially selling your company or organization in a casual, "no-pressure" environment. Any self-promotion you do provide for the event should be extraordinarily subtle -- you want the emphasis to be on social networking, not sales.
Of course successful networking means that your participants have to be able to move freely around the room and talk instead of sitting at tables with their mouths full. So you and your Bay Area event planner will need to design your client appreciation event with mobility in mind. Finger foods, small glasses, little plastic trays to hold refreshments in one hand -- these are the essential tools of the networking mixer. They can also be conversation pieces in their own right. Here at Events Etc... we come up with imaginative, delicious food and drink options for all kinds of Bay Area events, and we know that the quality of menus and service can make or break these events' success. Classy, casual, light, happy -- the ideal client appreciation event encompasses all of these attributes. Your current clients will feel truly appreciated -- and your prospective clients may decide to become current clients!